Selling Themes and Sections

By the end of this page, you will know how to apply as a creator, build a theme, and put it up for others to use.

This is for designers who want to share or sell their work. If you just want to use a theme, see The Theme Garden.

Apply to be a creator

1. Open Account Settings and find Become a theme creator.
2. Click the link to the Theme Creator page and fill in the short application.
3. Wait for our review. Your status shows as Pending review. We read every application by hand and email you our decision.

If your application isn't approved, you'll see Not approved and any note we left. You can click Apply again. Access removed means a creator's access was taken away, and you can apply again too. You can also Edit my application while it's pending.

Once approved, the same page becomes your list of theme drafts.

Build a theme

A theme draft is a theme built on its own, not tied to any site.

1. Open Theme Creator and create a new draft.
2. Click the draft's name to rename it.
3. Set colors, typography, buttons, radius, spacing, and the style of text, image and video, and form blocks. It's the same set of options as the Theme tab in the site editor.
4. Check the live preview. It shows a sample of every block type in your colors and fonts.
5. Click Save. Saving is manual. There's no autosave.

You can also add your own custom CSS to a theme.

Export a theme

Click Export Theme to download your theme as a file. Anyone can load that file with Import Theme in the Theme tab of their own site.

Turn a draft into something people can buy

A draft is only colors and fonts. To share pages too, you need a template site.

1. Save your draft. It needs colors and typography set.
2. Click Make template site.
3. Confirm. We create a special template site that uses your theme.
4. Design its pages, menu, and footer in the editor, like any site.
5. Publish it as a template.

Fonts you uploaded to a draft aren't carried over to the template site.

Publish a template

When you publish, you choose:

• A thumbnail and a category to help people find it.
• Public or private. Public templates are listed in the Theme Garden. Private ones stay in your own library.
• A price. Leave it at zero for free. A price above zero needs your Stripe account connected (see below). Prices are one-time.
• A license:
  • Unlimited. One purchase covers all of a buyer's sites.
  • One site. Each site needs its own purchase.

New templates are reviewed by our team before they go public. Until a template is approved, you can't make it public. Once approved, you can switch it on and off.

Publish a section

You can also publish a single section as a template. On a template site, a purple Publish section template button appears next to + Add block on a section. Click it to choose the name, price, license and visibility.

Manage your templates

Open My templates to see all your starter themes and section templates, each with its price and review status: pending, approved, or not approved (with a note from our team). Use the Public toggle to list or hide an approved template.

Get paid

Payments go straight to your own Stripe account.

1. Open Account Settings.
2. Under Theme creator payouts, click Connect Stripe.
3. Follow Stripe's steps. If your status says it isn't finished, click Manage Stripe Connect.

You only do this once, for all of your templates.

See your sales

Open Theme sales to see every site using one of your templates, free or paid. Each row shows its status: free, paid, refunded, disputed, in trial, or trial ended. You can filter by template and by status. Click Open Stripe to open your Stripe dashboard. Stripe can't link to one payment directly, so we show the payment's ID for you to search for.

Good to know

• Quizzes you build into a template site travel with it. Their webhooks and submissions never do.
• Templates published before this was added need to be published again to carry quizzes.
• Only the site owner can buy a section or theme.