Quizzes

By the end of this page, you will have a published quiz that scores each visitor into a result.

A quiz is a set of multiple-choice questions. Each answer points toward one or more results, like "The Explorer" or "The Planner." When a visitor finishes, they see the result that scored highest. Quizzes are great for lead generation, because you can collect a name and email before showing the result.

Create a quiz

1. In the left panel, click the + next to Nav Pages or All Other Entries.
2. Choose Add quiz.
3. Pick how it is scored:
   • Simple. Each answer counts toward one result.
   • Weighted. Each answer can split its points across several results.
4. Confirm.

You can't change the scoring mode later, so choose carefully. If you aren't sure, Simple is easier to set up and easier to understand.

A quiz has an intro page that works like any other page. It has its own web address, can go in your menu, and has SEO settings. Opening the quiz takes you to the quiz builder.

The quiz builder

The left side lists the parts of your quiz.

Content

• Cover. The intro page visitors see first. Build it with sections and blocks, like any page.
• Questions. Write your questions and answers.
• Results. Write each result visitors can get.
• Lead Generation. Choose what details to collect.

Advanced has Branching Logic and Social Sharing. Both say Soon and don't do anything yet.

Below the list you'll find Page settings (SEO, nav), Submissions & results, Webhook, and Delete quiz.

Write the questions

1. Click Questions. Each question appears in the list. Click + Add to make a new one.
2. Click a question in the list to open it on the canvas.
3. Click the question text and type your question. You can add a description and an image.
4. Add answers. You need at least two for each question. You can reorder or remove them.
5. Tell each answer which result it points to.

Every question looks the same. You design the layout once, and each question fills it in with its own words. Move, resize, and style the blocks on the canvas like anywhere else on your site.

Pointing answers at results

• Simple scoring. Pick one result for each answer.
• Weighted scoring. For each answer, set a percentage for each result it should help. An answer might give 70% to one result and 30% to another.

In the cog tab on the right panel, each question also has a weight. A higher weight makes that question count more toward the final score.

Write the results

1. Click Results, then + Add.
2. Give each result a title, a description, and an image.

You design one results layout that every result shares. It has three special blocks: Result Title, Result Image, and Result Description. Each one is filled in with the winning result's own words. There is exactly one of each, and you can move, resize, and style them. A long description makes its block grow and pushes the content below it down.

You also need at least one result before you can publish.

How the winner is chosen

For each result, we add up the points from the visitor's answers, using each question's weight, and compare that against the most that result could earn. The highest score wins.

If two results tie, the one listed first wins. Reorder your results with the up and down arrows if you want to choose which one takes priority.

The scoring happens on our side. Visitors can't see which answer leads where, and they don't see any results until they finish.

Collect details (Lead Generation)

Under Lead Generation, choose the details you ask for before the visitor sees their result. By default these are First name, Last name, and Email.

• Tick or untick a field to ask for it or not.
• Add your own fields, as Text, Email, or Phone. Give each a label.
• Every field you turn on is required. A visitor can't see their result without filling it in.

Save and publish

• Save draft keeps your work without making it live.
• Publish puts the quiz live. The page tells you whether the quiz is Published, Not published yet, or has Unpublished changes.
• Discard goes back to your last saved draft.

You can't publish until:

• there is at least one question and one result,
• every question has text and at least two answers, with text,
• every answer points at a result, and
• every result has a title.

If something is missing, you'll see a list of what to fix.

See the answers

Open Submissions & results. You'll see:

• Results by category, a count of how many visitors landed on each result.
• Each submission, with when it was sent, the respondent's details, and which result they got.

Click Export CSV to download everything as a spreadsheet.

Send answers to another tool (webhook)

Open Webhook in the quiz builder, paste an address from a tool like Zapier or Make, and click Save webhook. Each time someone finishes the quiz, we send it the submission, the respondent's details, each answer, every result's score, and the winner. If it fails, we try again up to three times. The outcome shows next to each submission, with a Retry option. Leave it blank for none.

A webhook takes effect right away. It doesn't wait for Publish.

Delete a quiz

Click Delete quiz. This deletes the quiz, its intro page, both layouts, and every submission. It can't be undone.

Good to know

• Changing the scoring mode isn't possible. Create a new quiz if you need the other one.
• Respondent details are personal information. Only export and share them in ways you're allowed to.
• Everything you collect is also stored in Submissions & results, even if a webhook fails.
• Test your quiz on your published site by taking it yourself.